* AD - Please note the product mentioned were gifted to me for a review by notino.co.uk
I’m the furthest thing from a brow expert. In fact, brows are my least favourite part of my makeup routine — they just feel daunting. That said, I actually enjoy testing brow products because there’s so much variety out there. And since I want the best results with minimal effort, I’m definitely picky.
Lately, drugstore brands have been quietly dropping a wave of new brow makeup launches, so I picked a couple that looked like they might make my life easier. Here’s what I found:
Maybelline Brow Mousse
Tinted gels have always been my go-to — just brush them on and done. At least, that’s the theory. In reality, most still need constant touch-ups or an extra pencil to fill in gaps.
But Maybelline’s brow mousse? Different story. The formula somehow makes my brows look fluffy and fills in sparse spots, no extra steps required. Plus, it holds them in place all day. I got the lightest shade — it’s cool-toned, perfect for blondes, and honestly exceeded my expectations. Right now, it might just be my favourite brow product: zero effort, great payoff. Perfect if you’re not into the whole “brow sculpting” thing.
L’Oréal Faux Brow Dual Pen
I’ve had my eye on this pen since it launched and finally caved. Both ends are super fine, so you can draw individual hairs that look surprisingly natural. And once it’s on, it’s on all day.
That said, it’s probably not for me. I don’t need that much filling in (the Maybelline mousse already covers me), so this pen feels a little redundant. But if your brows are on the thinner side, or you love that fuller, bushier look, this is a fantastic option. It comes in six shades — warmer than Maybelline’s, but that warmth makes sense for mimicking real hair.
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